This week in BCM112 we covered ‘transmedia storytelling’. Not to be confused with multimedia, which is the telling of ONE story across multiple platforms, transmedia is the telling of MULTIPLE stories across MULTIPLE platforms.
Put best by Henry Jenkins, “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systemically acorss multiple delivery channles for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own uniquw contribution to the unfolding of the story”
This weeks topic fit perfectly with the timing of the ‘Fantastic Beasts and Where to Find Them’ trailer that was recently released. This movie, based on the book by J.K Rowling, is set in the same wizarding world as Harry potter – but differs in that it is based 100 years before.
This addition to the Harry Potter franchise is only one of many that now exist. Joining the movies and books are websites, theme parks, comics and more.
The world of transmedia storytelling is only beginning for numerous franchises. Many stories that are long forgotten are being born again through new mediums with new stories.
Soon it will just be expected that when a movie is created, a whole world will come with it too.
To see what other Harry Potter platforms exist, check out my YouTube video!