Micro celebrities


In todays technology obsessed society, there is certainly no shortage of social media personas that can be defined as micro celebrities. It only takes 10 seconds to look on Instagrams discover feed to find thousands of ‘celebrities’ with millions of followers, promoting one thing or another.

The perfect example of this micro-celebrity lifestyle can be found on the Instagram accounts of Jay Alvarrez and Alexis Ren.

This young couple found fame on Instagram when the world became obsessed with their loved up adventures. Companies from all around the globe quickly snatched up the pair, seizing the opportunity to use the duo for advertisement and promotional purposes.

This pathway to fame is extremely common, especially on the social media platform of Instagram. Just about any attractive male or female can be classified as a promoter in today’s online world.

It seems like everyone will get there 15 minutes of fame after all.



(Just as long as you’re young and pretty)

AKVnE7p - Imgur



6 thoughts on “Micro celebrities

  1. Hi there! I love your very relevant and current references, It immediately makes a connection with your readers and in a way creates a comfortable atmosphere (if that makes sense!). You have obviously approached the topic from a compassionate and positive perspective which is ridiculously refreshing. Most focus on really heavy issues in relation to war etc. whereas you have taken the more honest perspective, which focuses on what most people are exposed to. I think it’s fantastic that someone has finally pointed out the fact that unless you are smoking hot and do tea detoxes, there’s no hope for you (again supporting your personal approach and making connection with your readers). A really well written piece from a wonderful perspective.
    -Sarah 🙂

    Liked by 1 person

  2. Hi! I like how you’ve used relevant people (or maybe that’s just to me because I follow both accounts) and it makes you step back from these people whose lives you follow and realise that they really are essentially are a business – and using their own, carefully constructed online persona to create content that sells to a massive audience. Not necessarily saying that they use it for the sole purpose for a business, but that is the result of a huge following and becoming a microcelebrity. And the Essena O’Neill issue that came up last year if you remember? That brought out a side to microcelebrity and online personas that I think gave everyone a bit of a wake up call to their social media! Here is the video for a refresher! https://www.youtube.com/watch?v=Xe1Qyks8QEM

    Liked by 1 person

  3. Hey Eden, your view point on the Insta-famous epidemic really opened my eyes. I’m definitely not Instagram savvy so it’s crazy to see how people can make a living from basically building a visual brand for themselves. I think companies are aware of the major shift audiences have made to social media and the benefits of sponsoring these micro celebrities. I also feel individuals are aware of the power and opportunities made available to them thanks to social media; essentially these people are becoming their own boss. Social media has really opened a door for people to pursue their dreams without many strings attached… and for free! Your meme is too true…

    Liked by 1 person

  4. Hi Eden,

    I think it would be really interesting if you were to investigate the psychological aspects behind who society chooses to make a ‘micro-celebrity’ out of – does it rely on good looks? What most people wish their lives were like?

    Also you could also look at how capitalism impacts the posts of online personas, do they still feel as if their online version of themselves are true to their identity.

    A great example I looked at was Essena O’Neil who revealed the dangerous side of becoming a social media star. Here’s a link to her viral video discussing the pressures of online popularity http://bit.ly/1H7Cqdj

    Liked by 1 person

  5. Hey Eden,
    This was a great post! The meme at the end was a hilarious touch and great way to end the post on a light note. I completely agree with you that the internet is being swarmed with microcelebrities who gauge their audiences to make money. In a way its how the social media generation is further developing into a modern day business. Companies and small businesses are aware of the significant exposure and power of social media and are using these microcelebrities to effectively sell their products. Alexis Ren and Jay Alvarrez are a great example of this as they have formed an entire career by posting videos and images online, travelling the world simply to get amazing images. In a way they have branded themselves.

    It would be really interesting for you to look into how much these Insta and micro celebrities earn from sponsorships and other brand deals. Checking out what goes on behind the scenes of all these images can also be an eye-opening experience. If you’re looking for this kind of information check out these websites!

    Liked by 1 person

  6. hahahahahahahaaahahaa that meme xD xD Wish I could get paid to travel and see the world ~~ oh well reality hits hard I guess!! Why do you think the ‘general public’ has such an intense fascination of people like Jay and Alexis ?? Obviously people love to see photos exotic places around the world but do you think that the people who follow these accounts feel as though they have a genuine connection to the people they are viewing? I’m sure they do to an extent! However it seems as though they have a connection to their online personae. I’m curious as to how different Jay and Alexis are in real life! Perhaps they are completely different or maybe their online presence is a direct/accurate representation of who they are in the ‘real world’. Consider some of these ‘micro-celebriteis’ that are on sound cloud and how different they are to the examples you talked about. Yet all have their very own and distinguishable brands..

    Liked by 1 person

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