The future of information

The future of information – Is what we’re eating really free-range? Can we trust the big corporations, or is it all one big scam?

After a blissful 4 month summer holiday, nothing smacks you back into the reality of Uni like an assessment that is due in your third week back… thank you #BCM. When first confronted with the task of preparing my research proposal by week 3, I immediately felt overwhelmed. A million ideas ran through my head, and I found that the more I thought about it the more confused I was getting. I wasn’t sure how I was possibly going to pick a topic and be happy with it in such a small about of time, when suddenly I realised I was going about this research project all wrong. Taking inspiration from week one’s topic, I realised that the key to doing this assignment and doing it right lay in choosing a topic that I was curious and passionate about.

Looking at my own world and what was important to me, I knew that my research topic should be about my passion for supporting and consuming free range ethically produced food. Growing up my mum has always believed in cooking us free range produce, so my curiosity for this topic really stems from her.

In todays age it is almost impossible to go to any supermarket, deli, café or restaurant without seeing food that is classified as free range or organic. Whilst it is great to see these terms wherever we go, eventually I started wondering how much legitimacy there actually is to them. For my research project, I will be exploring the legislation surrounding free range food, specifically eggs, finding out how loosely the term can be applied and most importantly how much truth we are actually told. I will be investigating to find out if people are aware that they are often deceived, and I will be analysing and evaluating if people would be in favour of supporting a proposition for laws to be changed so that consumers are told the truth about where their food comes from and to know what they are really putting into their bodies. Throughout my research I will be analysing case studies and academic references, be going into supermarkets and restaurants first hand to find out information and conducting surveys and interviews to gain a true perspective of how people feel about this issue. To avoid any ethical complications I won’t be interviewing anyone under the age of 18, and I will be ensuring that all participants are aware of the content I will be asking them before they complete any survey or interview.

I understand that I have my own strong opinions regarding this topic, so I will ensure that I don’t insert any subconscious bias along the way. I’m excited to begin my research project and can’t wait to see what the weeks ahead bring!


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