Micro celebrities


In todays technology obsessed society, there is certainly no shortage of social media personas that can be defined as micro celebrities. It only takes 10 seconds to look on Instagrams discover feed to find thousands of ‘celebrities’ with millions of followers, promoting one thing or another.

The perfect example of this micro-celebrity lifestyle can be found on the Instagram accounts of Jay Alvarrez and Alexis Ren.

This young couple found fame on Instagram when the world became obsessed with their loved up adventures. Companies from all around the globe quickly snatched up the pair, seizing the opportunity to use the duo for advertisement and promotional purposes.

This pathway to fame is extremely common, especially on the social media platform of Instagram. Just about any attractive male or female can be classified as a promoter in today’s online world.

It seems like everyone will get there 15 minutes of fame after all.



(Just as long as you’re young and pretty)

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From citizen journalism to collective intelligence

As discussed in this weeks BCM112 class, citizen journalism is a concept that is only growing in momentum.

As noted by Axel Bruns in the weekly reading, “Citizen journalism, which often builds on, debates, and critiques the published reports of mainstream journalistic organizations, can also be seen as a form of collaborative filtering – sifting through the vast amount of information now available in online environments in order to discover the most relevant, important, or useful information for specific purposes or communities.”

It is true that there is always an overwhelming amount of content posted by citizen journalists, however this is usually where the traditional media outlets step in. It is common to see news stations sourcing out the best photo or video posted by a member of the general public and then using said source in their news story.

(Here is an example where citizen journalism has been meshed with a traditional media outlet.)

While I think that this new relationship between the general public and mass media outlets allows for more accurate and current news reporting, it seems that without even knowing it we are doing the hard work capturing these stories in the first place!

For more information on this weeks topic, listen to my recording on soundcloud!

The Rise of Remix Culture

This week in BCM112 we looked at remix culture.

As stated in the Lawrence reading, protection and in turn copyright laws, were originally created to produce incentives for artists to create new work and to prevent theft of content. Initially, this method worked well, however not long after the digital age came along, bringing with it numerous new ways to copy things such as music without there being any copyright infringement.

Taking something that already originally existed but altering it was the new norm, and in reference to music and in particular DJ’s, it opened up a whole other world full of new possibilities.

On a regular basis I have the amusement of watching my parents faces shift from confusion to outrage as they hear some old 70’s classics playing on the radio in a new techno beat that my little sister loves.

This YouTube video is a great example –



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This week in BCM112 we covered ‘transmedia storytelling’. Not to be confused with multimedia, which is the telling of ONE story across multiple platforms, transmedia is the telling of MULTIPLE stories across MULTIPLE platforms.

Put best by Henry Jenkins, “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systemically acorss multiple delivery channles for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own uniquw contribution to the unfolding of the story

This weeks topic fit perfectly with the timing of the ‘Fantastic Beasts and Where to Find Them’ trailer that was recently released. This movie, based on the book by J.K Rowling, is set in the same wizarding world as Harry potter – but differs in that it is based 100 years before.

This addition to the Harry Potter franchise is only one of many that now exist. Joining the movies and books are websites, theme parks, comics and more.

The world of transmedia storytelling is only beginning for numerous franchises. Many stories that are long forgotten are being born again through new mediums with new stories.

Soon it will just be expected that when a movie is created, a whole world will come with it too.

To see what other Harry Potter platforms exist, check out my YouTube video!

Digital making – personalised products

Katie Bunnell’s reading “Craft and Digital Technology” proved to be the core of my understanding for this weeks theme. Within her paper, Bunnell discusses how throughout the 20th century, mass production resulted in the elimination of product individuality. This uniformity of products resulted in people feeling disconnected from the item and the brand itself. Obviously, companies understood that something had to be changed, leading to “an exponential growth in consumer demand for more personalised and unique products.”

Fast forward to today’s society, and almost everything can be personalised. Companies clearly saw the threat associated with mass production, and have since provided the option of buying the standard product or personalising the product to your own individual desires.



It is no longer enough for companies to just simply mass produce products. People want personalisation and products that are individual and unique.

For more info on Bunnells reading and this weeks topic, listen to me blabber on Soundcloud –




Will you be my audience?

fry meme
Made on imgur


Through technological convergence the role media audiences have within media itself has drastically changed. Where we were once only considered consumers, audiences have transformed, with many now being classified as producers. Convergence has altered the role the audience plays, allowing them to now be a dominant part of the digital world, creating the rise in citizen journalism.

“Put very simply, citizen journalism is when private individuals do essentially what professional reporters do – report information.”

Citizen journalism has both positive and negative attributes. In times of crisis, such as earthquakes or mass shootings, citizen journalism in the form of twitter has provided a constant flow of current information. This positive is just as much a negative though, as we do not know how accurate this information is.

Whether we like it or not, the age of citizen journalism is now.

You know what they say; If you can’t beat them, join them.



Technological convergence

This week in BCM112 we discussed technological convergence. I think that this is a concept that is extremely representative of my generation, so I found it really interesting to learn about. Right before my eyes I have seen phones go from bricks that could hardly message to devices that allow me to speak to anyone in the world, access the internet in a heartbeat and live stream movies and T.V shows whenever and wherever I want.

As media platforms have developed and thrived, we have seen these platforms mutate and converge into new technologies. (See link for timeline of the development of mobile phones)

Sometimes we forget where these technologies started off, as we cannot imagine them in their initial state. I have put together a Prezi to show where some of the technologies we love and use the most started off and how they converged with other platforms to give us the technologies that we have today.

Prezi: https://prezi.com/b5guwqhdrmvq/technological-convergence/?utm_campaign=share&utm_medium=copys



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Whilst copyright laws have been around for centuries, they have never held such importance or played such a major part in every life as they do now in the 21st Century. It seems everything we watch, hear or read belongs to someone, somewhere, causing thousands of copyright battles daily on a global scale.

The debate of who owns what, and who said it first, has grown in such epic proportions that even something as simple as the word “YUUUP” has now been trademarked. Storage Wars star Dave Hester tried to sue rapper Trey Songz over the use of what is apparently his word.

These sort of legal battles occur far too often, however as time goes on, we are only seeing more phrases, songs, sounds and names being claimed. Although copyright is in place to prevent ideas from being stolen and to promote creativity, the laws surrounding copyright have become so strict they almost prevent people from being creative in the first place.

Information sourced from: <http://www.hollywoodreporter.com/thr-esq/legal-battle-who-gets-say-261627?utm_source=dlvr.it&utm_medium=twitter&gt;

Meme made on http://imgur.com/memegen/create/rudJ2Rq

The who is the what?

This week BCM112 covered the theme

‘The Medium is the Message’.

McLuhan tells us that a message is, ‘the change of scale or pace or pattern’ that a new invention or innovation ‘introduces into human affairs.’ Note that it is not the content or use of the innovation, but the change in interBOFtzsD - Imgurpersonal dynamics that the innovation brings with it.

In shorter words, basically, the medium that any message is conveyed through can be just as important as the message itself. This change in dynamics and power between the medium and the message, has developed and increased as new technologies have entered our lives. As technology has dominated the social world we live in, a new ‘global village’ of sorts has begun to form as we all communicate through the same mediums.

However, whilst we may think that we are all receiving the same message, the medium through which it is delivered may surreptitiously insert their own bias, meaning that in reality each medium can ultimately deliver the same message differently.














Whilst similar to my previous ‘Why am I here’ blog post, my introduction is a little bit less about my degree/Uni life and a little bit more about me. I am 20 years old, from Lilli Pilli and am living the Uni students dream – working minimal hours per week in retail. As mentioned earlier, I have just begun my third year at UOW. Previously an arts student, I am now a BA-BCMS student. My arts major is sociology, which is where I think my interest in BCM really started. As i learnt more about the world from a social perspective I realised how interesting and helpful BCM could be to my degree, and ultimately, my future. Although I’m not too sure what to expect from BCM112, i am excited to see what’s in store and learn a bit more about the social media platforms that i am borderline obsessed with…