For my digital artefact for BCM112 I am running an Instagram called ’52weekss’ with two other girls from my tutorial. Our Instagram blogs about different topics each week for all 52 weeks of the year. Not only do we all post regularly, each week we try to enlist the help of other bloggers who are passionate about our weekly theme to post with us!
Understanding that Instagram is used by millions of people, we knew it would be hard to try to stand out. However, with the help of some of the below sources, and through teamwork and creative discussion, we think (hope) we are on the way!
Mia Nummila’s thesis ‘Successful social media marketing on Instagram’ uses a case study to critically analyse how social media can be used to build a strong brand through promotional campaigns and how in turn this brand can provide a basis for customer relationships. Nummila’s case study allowed me to view what positives Instagram brought to the table and helped give affirmation that Instagram was the right social media platform to use in the early days of our 52 Weeks blog, through statements such as “Instagram demonstrated the trend towards visual storytelling and shift from sharing images rather than text” (Neher 2013, 63). I believe Nummilas thesis is one of the most recent texts about Instagram and how it is used in our society, and throughout her work she provided accurate examples of how Instagram is used and why it can be classified as a marketing king.
Evan Lepage’s article regarding Instagram statistics and facts highlights why Instagram is one of the most dominant social media platforms in the 21st century. When beginning our digital artefact we were aware of the fact we could potentially run our 52 weeks blog from multiple social media sites. The difficulty lay in deciding which platform would provide us with the best results. Lepage reiterates the importance of Instagram through showing how widespread Instagrams demographic is, allowing us to realise that it was the best platform to begin our blog on. In my opinion, while Legpage’s article was not concise, it did demonstrate through reliable resources how important Instagram truly is.
When looking for inspiration and guidance in relation to how to run our Instagram blog, the ‘lifestylesydney’ Instagram account (that has nearly 20 thousand followers) became a key source of inspiration. First and foremost it was obvious that our account would need to be visually attractive. Additionally, food photos seemed to do quite well, which led us to begin our blog with a food themed week. Through looking at accounts like this one we understood that we had an advantage in that we were posting about multiple topics meaning that we were appealing to multiple audiences. While the lifestylesydney account was an ideal source of inspiration, I did notice that not all of her photo’s were her own. This encouraged us to decide that we did want to cite where our photos were from (if they were from other accounts)
As discussed in weeks 2 and 3, hashtags on Instagram are a fundamental part of ensuring that your posts reach a broad audience. This article supports this theory through the example of one individual named Terry Lane. Lane joined Instagram only to find that within seconds of posting a picture with hashtags on his Instagram account people from all over the world were liking it. Unsure as to how this could be, Lane did some digging discovering that “There are bots that post responses to hashtags that have been designed by the user.” (Lane 2016) This article immediately proved relevant as I realised that we could use these ‘bots’ to our advantage through hash tagging like crazy on our photos to gain attention. In my opinion, this source was extremely assistive in understanding just how hashtags worked and how we could use them in the best possibly way.
Annie Tarasova’s YouTube video ‘8 Tips To Make Your Instagram GROW’ was a fundamental factor in providing me with simple yet useful ideas on how to establish and run our Instagram. Within her video, Tarasova discusses how she created her well known Instagram account that she classifies as a food blog. She talks about how she managed to stand out from the rest, an issue that we face within our Instagram blog. One of her key points was to post frequently which was spoken about within our group. We understood that having a group would allow us to post more regularly and wanted to take advantage of this. I feel that this video succinctly summarised a few basic points on how to make an Instagram account succeed and if someone was new to Instagram it would provide a great starting point.
This blog also labelled fiftytwoweeks follows the lives, homes and businesses of 52 inspirational business mama’s. Although I did not find this blog until after we had began our own version of a 52 weeks blog, I found the content and layout both engaging and inspiring. Each week, a different mother is blogged about, telling viewers who they are and what they do. This personal approach, letting viewers really understand who is behind the blogging each week was something that we were lacking in our blog. In week 8 Travis also mentioned this, resulting in us realising that maybe we could provide a bit more personality into our blog to really engage viewers. I found the content in this blog quite overwhelming and it helped us establish a middle ground where we would like to sit in regards to providing information.
The ‘B2B Social Media Book’ book outlines the key features required for creating and generating a media platform that will be successful. Bodner and Cohen state that building reach in social media starts with an action. They note “For example, to get more Twitter followers, you have to take the action to find and follow like-minded Twitter users via Twitter Search.” (Bodner, Cohen 2011, p. 17) This mindset was directly relatable to our digital artefact as we were creating an Instagram that would not work unless we had a community of viewers to view our content. Gaining followers and building this community was crucial to the success of our artefact. I found this book extremely assistive however I think that if it wasn’t set from such a monetary, marketing perspective even more of the content could’ve been applicable to our artefact!
This book explores and discusses the concept of how the content that bloggers post can influence and affect consumers in relation to the world of social media. Across the chapters, topics such as creating and running a successful blog, promoting your blog through communication and creating a personal/unique brand are covered. I found this book quite early on in my research regarding how to set up and run our digital artefact and found that a lot of the information within it (particularly regarding how to create an artefact/blog that would be positively received and perceived as worthy amongst the numerous other blogs that I would be competing with) was extremely helpful and directive.
Ivan Serrano’s article on how to succeed with your Instagram marketing infographic gives tips and helpful advice on how to excel in the world of Instagram. Serrano discusses everything from visual marketing to breaking down your platform barriers. He emphasizes the importance that must be placed on creating a visually appealing Instagram to ensure that viewers do not just pass it by. As we are in a group for our digital artefact, it was crucial to discuss the aesthetic of the account and set rules and boundaries as to what kind of photos can be posted to ensure they fit with our brief. Although the information within the article was useful, I found that the way it was presented was quite overwhelming. I feel that succinct points could’ve provided an easier reading path.
Uriel Peled’s article ‘Proper and Improper use of QR Codes’ uses real life examples to show what should be avoided in reference to QR codes in comparison to examples of where QR codes have found success. As we began to build on the idea of using a QR code for our artefact, we were unsure how to go about it as none of us had created one before. Peled provided a great summary of a few things we should avoid, such as placing the code in a hard to scan place or somewhere that you cannot stop. Although extremely helpful in telling us what not to do, I found that Peled’s article lacked in advice regarding how to make a QR code appealing or where they were most commonly scanned.